The other day, reading the digital version of the book “Marketing in the XXI Century” writen by Rafael Muñiz, I decided to make a post about the effect of environmental variables on consumer behavior.
As we read a few weeks ago in the magazine Hostelmarket, innovations in the catering sector are increasing in recent years. More and more, restaurants use different internet portals and mobile apps to get known and attract more customers. As e-commerce is getting so much weight it is almost impossible that any economic sector ignore it.
Otherwise, the restoration is still a very small volume in comparison with other sectors. The reduced size of the majority of restaurants, not allow them to manage the bookings and orders, and they have to leave these activities to outside companies.
The main allies found on the Internet which are helping restaurants to gain more market and clients are the followings: Continue reading
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