Jordi Bordas, today known as one of the best pastry chefs in the world, after being the World Pastry Champion in 2011, has created the B-concept intended to revolutionize the field of pastry.
His passion for work and involvement, his perseverance, his desire to improve and the belief that nothing is impossible a priori, make him a charismatic leader and those were the characteristics that helped him to reach the World Pastry Cup.
Just when he reached this professional success, he decided to break away from the traditional recipes and evolve their formulas. It was the rise of B-concept.
As we read in gastroeconomy, a business trends and gastronomy website, the economic crisis has caused a reduction in number of customers and also a reduction of the ticket in the restoration.
Although, there is a part of the population who tends to resort to basics: cooking and making bread at home or set up a backyard garden or on the rooftop, those who prefer to keep going out to lunch or dinner, prioritize affordability and informal, with quality products.
It is for this reason that now more than ever are required professional chefs who are able to offer lower-cost but rich, original and unique dishes.