Jordi Bordas, today known as one of the best pastry chefs in the world, after being the World Pastry Champion in 2011, has created the B-concept intended to revolutionize the field of pastry.
His passion for work and involvement, his perseverance, his desire to improve and the belief that nothing is impossible a priori, make him a charismatic leader and those were the characteristics that helped him to reach the World Pastry Cup.
Just when he reached this professional success, he decided to break away from the traditional recipes and evolve their formulas. It was the rise of B-concept.