Mapa-Mundi

The strangest restaurants in the world

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Some of you have already been on vacation, others will still have time to wait, perhaps others will not take a vacation this year or they just won’t travel… For this reason, this post will serve to give us an idea about which are the strangest restaurants you can find in the different holidays destinies and it may works as an inspiration to schedule vacation next summer.
We have been amazed at the culinary possibilities that one can find in the world, according loquenosabias.com.

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Fruit, the summer passion

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Hot days are coming and with them all we will start to crave soft drinks, cold food, cold drinks and fruit. Fruit, either cut into pieces, bitten or squeezed and transformed into delicious juices is perfect to offer to our customers. 

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fotos muchas bolsas

Variables influencing purchasing

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The other day, reading the digital version of the book “Marketing in the XXI Century” writen by Rafael Muñiz, I decided to make a post about the effect of environmental variables on consumer behavior.

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Easter is coming!

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Already entered in April, we are quiet closer to a date that we love: the Easter Monday, and with it, its delicious cakes.

Last year, in Catalonia according to La Vanguardia News, over half a million Easter cakes were sold. People in Catalonia like chocolate. The cakes are given by godparents to their godchildren, traditionally as a symbol of abstinence had finished. Last year, in addition to the most traditional figures, the the best selling ones were La Cerdita Pepa and Maya the Bee, as well as the ones representing The Simpsons and The Monster High.

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cocina creativa formatos singulares

Spanish people want unique formats!

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As we read in gastroeconomy, a business trends and gastronomy website, the economic crisis has caused a reduction in number of customers and also a reduction of the ticket in the restoration.

Although, there is a part of the population who tends to resort to basics: cooking and making bread at home or set up a backyard garden or on the rooftop, those who prefer to keep going out to lunch or dinner, prioritize affordability and informal, with quality products.

It is for this reason that now more than ever are required professional chefs who are able to offer lower-cost but rich, original and unique dishes.

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Internet, also an ally of restoration

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As we read a few weeks ago in the magazine Hostelmarket, innovations in the catering sector are increasing in recent years. More and more, restaurants use different internet portals and mobile apps to get known and attract more customers. As e-commerce is getting so much weight it is almost impossible that any economic sector ignore it.

Otherwise, the restoration is still a very small volume in comparison with other sectors. The reduced size of the majority of restaurants, not allow them to manage the bookings and orders, and they have to leave these activities to outside companies.

The main allies found on the Internet which are helping restaurants to gain more market and clients are the followings: Continue reading →

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Two tendencies that affect all areas

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Since some years ago, some marketing specialists talk about the individualism trend as a habit or consumer preference, as we can see in the blog Comportamiento del consumidor dated in 2009. What is true is that consumers are turning to products to meet their needs in an individual way.

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comer experiencia

Eater-tainment, eating has to be an experience

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Probably all of you have heard about the importance of the environment of a shop at the time to encourage the consumer to buy. Since some time ago Food Trend Trotters food trends, also talk about another concept to consider: the Eater-tainment, which can be translated as the experience of eating.

The Eater-tainment must satisfy people’s wishes to be surprised, try something new and original, live intensely and get away from the monotony. Basically, it is about creating products that connect with the emotional part of the individual.

Two cases illustrate this concept would be:

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Sin gluten

The diet of the three Ps: bakery, pastries and pizza

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According infoceliaco.com, the first online journal aimed at those affected by celiac disease, there is more and more people with celiac disease in Spain. It is calculated between 1 and 3 percent of the population, a percentage too high for a disease.

Celiac disease is the most common chronic intestinal disease and it is characterized by intolerance to gluten. Gluten is present in wheat, barley, rye, triticale, kamut, spelled and oats. Consequently, the part of the population suffering from this disease has completely banned eating bread and wheat flour, rye and oats buns, Italian pasta, soup pasta, cookies, cakes, muffins and pastries in general, and the wheat semolina and chocolates among others.

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Brownies de queso

Let’s innovate!

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Welcome to everybody!

Today we open up our blog and the first thing we want to say is that we hope it is going to be a shared space for all of us. Our intention is to create a bidirectional communication channel at your disposal, and that you comment, write posts, ask questions and help us to give it shape and direction!

Nowadays, it is seemed that being innovative leads to victory, so let’s see if we know how to surprise and we’re lucky.

Here’s our first suggestion for the more daring. Let’s surprise! Continue reading →